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These resources have been reviewed and selected by STEM Learning’s team of education specialists for factual accuracy and relevance to teaching STEM subjects in UK schools.

Marketing

In this Core Maths activity students are drafted into a company’s marketing department for a day. Students have to make assumptions in order to decide how to budget £100,000 across the three forms of advertising available to them (TV, radio and billboards).

Marketing: Teacher Guidance
The teacher guidance includes a lesson plan detailing the activities involved within the lesson, scaffolding and extension tasks and required student knowledge. Answers for both the demand and profit and marketing tasks are included.

Marketing: Marketing task
This Excel spreadsheet contains a template for students to complete when deciding how best to spend their marketing budget.

Marketing: Demand-Cost task
This Excel spreadsheet contains a template for students to complete when calculating how much profit they will make depending on the sales figures.

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