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Capstone Publishing Ltd
Drop the pink elephant: 15 ways to say what you mean...and mean what you say
In 'Drop the pink elephant', Bill McFarlan reveals how to avoid the deadly trap of allowing poor communication skills to obscure the readers meaning and reduce their effectiveness.
This book is filled with helpful, simple and practical advice on how to make their words count for more. Readers can put these straightforward lessons into practice and they will notice immediately how much more effectively they are able to communicate with others.
Sharpen your conversation by:
- First spotting, then dropping the pink elephant
- Getting rid of the jargon
- Learning to speak in pictures
- Recognising when to apologise or thank people
- Captivating an audience.
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