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Institution of Engineering and Technology (IET)
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Dirty Brands 2
In this activity, students develop a marketing strategy and advertising materials for a pure water product. Students mirror the design process within a ‘design consultancy’ and each team makes a pitch for the tender at the end of the project, presenting ideas to the class.
The activity is introduced using the ‘cough mixture’ advert campaign from the ‘Guess the Brand’ presentation. This particular campaign has won many awards in the US for its innovative but simple marketing strategy.
Learning outcomes include:
*To gain an understanding of how important knowing user groups is to a successful marketing campaign
*To use information about the user group to help design the campaign
*To gain an understanding of working within a team
This activity is part of the Pure Water collection of cross curricular resources from the Institution of Engineering and Technology (IET) and is supported by the video Pure Water.
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Dirty brands 2 (teachers' notes) 1.98 MB -
Guess the brand (presentation) 2.32 MB -
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Download all files as a .zip4.57 MB
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