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These resources have been reviewed and selected by STEM Learning’s team of education specialists for factual accuracy and relevance to teaching STEM subjects in UK schools.

Marketing Your Product

This activity focuses on promoting a product to a particular target user group. Teamwork, creativity and entrepreneurial skills are required to design, brand and market a new Nintendo Wii product. ‘Make your pitch!’ provides students with an opportunity to explore and consequently understand their chosen user group in detail. In this lesson students can develop this understanding through the analysis of a series of audio pitches.

The activity, from the Institution of Engineering and Technology (IET), is part of the Wii collection of activities and is supported by the video Virtual Sport.

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